Our mission is to contribute to the growth and success of Japan’s asset management industry.
Through strategic public relations and effective media engagement, we help global financial institutions establish their presence, achieve their goals, and drive market development.
Core
SERVICES
⬤ Strategic PR and media relations
⬤ Corporate communication, including CEO messaging
⬤ Crisis communication and reputation management
⬤ Marketing research, branding, and digital strategy
⬤ Event planning, lobbying, and influencer engagement
Media Expertise
Agility
Unmatched ability to select the right media mix and achieve impactful coverage based on nearly 30 years of strong media relations.
Strategic use of forums, symposiums and seminars to enhance client presence through government and industry influencer networks.
Local Adaptation
Comprehensive Services
Expertise in navigating Japan’s unique media practices, ensuring effective messaging and outreach.
From PR and IR to crisis communication, we deliver end-to-end solutions.
Our leadership team brings decades of expertise
in financial communication and a deep understanding of Japan’s market.
Their innovative approach and unwavering commitment
have driven IFC’s success in helping clients thrive.
OUR LEADERSHIP
Atsushi Kusamoto
Chairman of IFC
Hideko Takee
President of IFC
Atsushi Kusamoto co-established IFC with Hideko Takee in 1997. He opened a representative office for a European bank, acting as general manager for one and a half years. He has a vast professional network and strong relationships with influential parties in many sectors, including financial and economic journalists at major Japanese outlets, legislators, policymakers, regulators, political advisors, senior management at leading Japanese enterprises, institutional investors, and academic intellectuals in Japan. Until he established IFC, Mr. Kusamoto worked as an account director at Japan’s largest PR consulting firm where he was head of the Financial client section and led the new business development team. He began his career as a journalist for a leading Japanese economic newspaper.
Hideko Takee co-established IFC with Atsushi Kusamoto in 1997 and has been president since the company's inception. She initiated and has maintained broad professional networks in government, ministries, financial and economic circlesand at multinational companies and has been very active in new business development. Ms. Takee worked for many years as an account executive at Japan's leading PR agency, specializing in assisting local and international financial concerns. She also worked as an account director for a European PR firm, where she handled the financial client section. Earlier, she joined a TSE-listed company where she established a unique language school. She began her career as a journalist, with six years of experience reporting on economic and financial news.
Our
JOURNEY
1997
Established as one of Japan's few financial communication specialists.​
2005
Began to support U.S. firms in breaking into Japan’s brokerage market.
2013
Spearhead reforms in Japan’s Government Pension Investment Fund (GPIF).
Today
Continue delivering tailored strategies to finance, institutional investors, real estate, and logistics.
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