Global Real Estate Service Provider

IFC

Developed a comprehensive communications plan, including key messages, positioning, and mission statement, and produced marketing materials and a company profile
Implemented specific media programs in line with each department’s business targets and business strategies
Developed speaking opportunities at seminars and symposiums
Utilized IFC’s network of major real-estate companies to support the client’s business objectives
Established an internal system to manage reputation risk

Gained increased recognition and better understanding of its business in Japan, as demonstrated in media coverage and target-audience inquiries
Successfully developed client awareness through published articles and television coverage
Was recognized in Japan as a global real estate service provider
Established good relations with its business partners, including financial institutions, business corporations, and industry groups
Avoided negative coverage during the financial crisis and maintained its credibility with Japanese media and corporations