U.S. Life Insurance Firm

IFC

Advised on entry into the Japanese market and facilitated both internal and external communications
Advised management on establishing good relations with multiple media tiers to facilitate branding and risk management
Helped structure a unique business model and provided marketing support by conducting industry-wide surveys, holding educational events, arranging for third-party tie-ups, and creating marketing and communications tools
Lobbied opinion leaders and developed speaking opportunities to generate a favorable environment for the company’s business
Got the company heard in MoF and FSA committees
Implemented M&A communications and supported investor-relations activities

Raised its market profile and found its business model better recognized
Was positioned as a business sector leader both in Japan and globally
Obtained hybrid and favorable media coverage
Avoided being treated as an “invasive species” company
Established and strengthened favorable relations with media leadership through regular meetings